No matter what type of business you’re in, you will need to promote yourself, your products and your services at some point. If you don’t, how will people know what you have to offer? Even though this is true, there is a fine line between promoting yourself and being down right sleazy. So let me share with you a BIG tip to promoting your products and services:
No one wants to do business with you if you are constantly talking about yourself, but they will LOVE to do business with you when you are genuinely interested in them.
So let’s look at a few Things to Remember When Promoting Yourself
Remember WIIFM. Whether you’re promoting to a customer, business partner or vendor, everyone you want to work with will want to know, “What’s In It For Me?“ If you remember that, then you’ll begin your conversations with their interests in mind – not yours. Consider what THEY are looking for in your products or services and you’ll get the focus off of helping yourself and put it where it should be – on helping your customer, partner or vendor achieve their goals.
Remember The Values You Provide. Value is a priceless thing. When people see the results you create, how much time or money you save them, or how you see every project through to completion, they will see what it’s like to do business with you. When they see your value, you won’t have to worry about promoting yourself because the value you provide speaks for you.
Remember To Slow Down. This can be tough, especially if we have our minds set on reaching a goal by a certain time. But if you can remember to take time to get to know people, you will be able to establish a relationship with them. Relationships are key to long term success. Don’t gloss over that person who says she’s not ready yet. Take time to listen to her and she could either be your best client or introduce you to someone who is. As you remember to slow down, also remember people are not cows – they don’t want to be treated like a herd. But they do want to be heard.
Remember To Ask Questions. It’s so easy to assume we know what people want. But take time to ask questions instead of leading with the answers and you’ll get much farther along with people. Plus, when you ask questions, it forces you to think about the other person because you are expecting an answer.
The most important thing to remember when we need to promote ourselves is this: It’s No About You! Put the attention and focus on the other person getting their needs met, and you’ll never have to feel “sleazy” again.
Talk To Me…What are some effective things you do to promote your business with confidence? Leave your comment below.